Services
Your marketing has pieces. It doesn't have a plan.
You’ve probably got something running — a website, maybe some ads, an Instagram page, a few emails going out here and there. What’s usually missing isn’t more channels. It’s a plan that connects them, and someone willing to actually build the pieces that plan calls for.
That’s what I do: I build the strategy, then I build what the strategy needs — the ads, the emails, the landing pages — so your marketing works as one system instead of a pile of disconnected efforts.
THE PROBLEM I SOLVE
Most small businesses and solo founders end up in one of two places.
Nothing exists yet, and every “where do I even start” answer online is generic advice that doesn’t account for your actual business.
Or pieces exist but don’t talk to each other — an ad campaign that doesn’t match the email sequence, a social page with no connection to what converts, analytics nobody’s actually reading. Each piece might be fine on its own. Together, they’re not a system — they’re a collection of unrelated bets.
I fix that by starting with the plan, then building the specific pieces your business actually needs — not a generic package of everything.
HOW I WORK
I call myself a strategist because that’s genuinely where I start — but I’m not the kind of strategist who hands you a 40-page deck and disappears. I build the strategy and the campaigns, emails, and pages that come out of it. If I recommend a welcome email flow, I’m the one writing and building it. If I recommend a Google Ads structure, I’m the one setting it up.
That combination is the actual point of working with me: the plan and the execution come from the same place, so they don’t drift apart the way they do when a strategist and an executor are two different people who’ve never talked.
A note on where I am right now: I’m early in my career, and I want to be upfront about that rather than let a polished website imply something untrue. My deepest proof of capability right now comes from a rigorous, self-directed portfolio project — Blue Light Defenders, a full simulated e-commerce brand I built end-to-end (strategy, email, ads, analytics, reporting) to prove I could handle real complexity before asking anyone to trust me with their real budget. I’ll point to it throughout this page, clearly labeled as what it is. What I can promise is that the thinking behind it is real, even where the client isn’t yet.
Common Questions
Almost never. Most clients need two or three to start. We figure out which ones in the first conversation.
Cost is one honest answer — agencies charge for overhead you won't get from me. But the bigger one is attention: you get direct, hands-on work from the person who did the thinking, not a junior account manager relaying instructions from a strategist you'll never talk to.
Not yet, for Google Ads or Paid Advertising specifically. I've built the strategic and structural layer through rigorous practice work, and I'm upfront about that gap rather than hiding it. If that's a dealbreaker for your specific situation, I understand — and I'd rather you know now than find out later.
My core toolkit is WordPress and Elementor for websites, Mailchimp for email, and Google Analytics 4 with Google Tag Manager for tracking — but the actual tools shift depending on the project. I'll use what fits the work best, not just what I'm most comfortable with.
A first conversation about where your business is now and what's actually missing — no assumption that you need everything on this page.