Services
The channel I go deepest on
Automated email sequences that respond to what a customer actually does — welcomes new subscribers, recovers abandoned carts, follows up after a purchase, and re-engages people who’ve gone quiet.
Most small businesses either send no automated emails at all, or send generic broadcasts that ignore where someone actually is in their relationship with the business. A structured email lifecycle catches revenue and relationships that would otherwise just fall through.
Any business with an email list (even a small one) and a product or service worth following up about — especially e-commerce, but not exclusively.
Build a full email lifecycle: welcome flow for new subscribers, abandoned cart recovery, post-purchase follow-up, and win-back sequences for lapsed customers. Each one is written and structured around what that specific customer needs to hear at that specific moment, not a generic template.
What you receive is built, working email flows in your platform (I work in Mailchimp), plus the copy and logic behind them explained clearly enough that you understand why each one exists. This is the service I’ve gone deepest on — my portfolio work includes a complete lifecycle build, all four flow types, end to end. It draws its tone and angle from Brand Strategy, and its targeting logic from the customer journey defined in Digital Marketing Strategy.